Project
As a visual merchandising consultant, I supported AVA in developing their VM strategy, providing strategic guidance across both brand and store level.

Client
AVA papierwaren

Location
50+ stores in Belgium

Links
https://www.ava.be/nl

The project began with providing the board and management with visual merchandising training.

It evolved into a long-term collaboration where we worked on store capacity planning, shop layout design, brand identity integration, maintaining consistency, creating a distinctive shopping experience, developing marketing and point-of-sale materials, and driving customer diversification.

AVA, a Belgian specialty retailer with over 50 stores, known for its wide range of paper goods, party supplies, office materials, and hobby items.

Challenge:
Improve stock rotation, product organization, and store capacity use.
Shift from budget-driven buying to capacity-driven planning.

Approach:
Created detailed store grids to understand true floor capacity.
Used insights to overhaul purchasing strategy.
Enhanced product presentation through visual merchandising principles.