Store concept running specialist

Koperino NV


Brussels, Belgium


Jogging Plus is one of the best running specialists in Brussels and Wallonia with an exclusive running assortment and local running community. A multibranded running specialist with specialized staff who are passionate runners.

Jogging Plus existed of  4 stores and opened their 5th store in a brand new shopping center called Dockx Bruxsel. We developed the store concept. Our goal was to create the ultimate store experience for every runner, a store that inspires people to run!

The key elements for designing the store concepts was using local city elements (of Brussels), a women’s focus, indoor is outdoor look&feel and storytelling through local heroes.

As they are a running specialist, a track was designed to perform the footscan technology. A large foorwear wall was placed next to the track, which divided the store in two and gave some privacy to the runner who is being measured.

We added qoutes to motivate the runner and bring some fun to the concept. Afterall, running is fun! To help navigate the customer through the store, we created lightboxes to communicate the different area’s.

All walls, standing fixtures and cashdesk are custom made for this concept, designed to be flexible and light.